I recently had a ‘classic experience’. One of my clients
invited me to give a training session at their regional meeting. The objective
of the training was to upgrade the skills of their sales staff as my client
faces a particular challenge. They are very successful with small customers, however,
not doing so well with their bigger, international clients.
In sales, relationships are always important. Though, when
dealing with international clients the level of professionalism needs to go up
as well e.g. powerful presenting skills, well-honed negotiation skills are
required. And that was the focus of my training.
Interestingly enough, one meeting participant criticised me severely.
His argument was that he could not use my formal sales approach in his country
with his customers. Initially, he didn’t realise that I wasn’t going to share
skills that would help to sell to his existing clients. Obviously, he has those
skills already, otherwise, he wouldn't have sold to them. I wanted to train
skills that would help him to sell to larger, international clients that were
not yet his clients. In other words, he has not been successful with those
types of clients.
Conclusion – Our knowledge and skills are perfectly suited
to achieve what we have achieved so far. If we want to look at the next level
of achievement, our current skill set may not be sufficient. We may need to learn
something new, a different approach.
And that is how what we finally agreed upon. Of course, his
current skill level was good; otherwise he wouldn’t be successful in the first place.
For moving up we need more skills. That doesn’t mean necessarily discarding the
old skills. We just need to learn alternatives and use them when appropriate.
It is like one more weapon in the arsenal.
There is always I need to question your skill level
regularly and be open to upgrade.
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